David C. Schmittlein was appointed the John C Head III Dean of the MIT Sloan School of Management in October 2007.
Prior to this appointment, he was the Ira A. Lipman Professor and professor of marketing at the Wharton School of the University of Pennsylvania, where he served as deputy dean from 2000 to 2007 and interim dean during July 2007. He was chair of Wharton's Marketing Department from 1994 to 2000 and vice dean and director of Wharton's doctoral programs from 1993 to 1995. He also served as chair of the editorial board for Wharton School Publishing and was the founding director of Wharton's interdepartmental MBA major in managing electronic commerce.
Dr. Schmittlein joined the Wharton faculty in 1980 after receiving his PhD and MPhil in business from Columbia University, following a BA in mathematics (magna cum laude) from Brown University. His research assesses marketing processes and develops methods for improving marketing decisions. He is known for his work estimating the impact of a firm's marketing actions, designing market and survey research, and creating effective communication, promotion, and interactive marketing strategies.
Dr. Schmittlein has served as a consultant on these issues for numerous manufacturing and service firms, including American Express, American Home Products, AT&T, Bausch & Lomb, Boston Scientific, Ford Motor Company, Frito-Lay, Gianni Versace SpA, Hewlett-Packard, Johnson & Johnson, Lockheed Martin, Pfizer, Revlon, Siebe plc, the Oakland Raiders, The Quaker Oats Company, and Time Warner. He has published more than 40 articles, primarily in leading journals in marketing, management, economics, and statistics. He has been an area editor for Marketing Science and a member of the editorial board for the Journal of Interactive Marketing, Journal of Marketing Research, Marketing Letters, and Marketing Science. His research, editorial work, and teaching have won numerous awards.
Dr. Schmittlein serves each of the following schools of management as a member of its international advisory board: China Europe International Business School in Shanghai, the Guanghua School of Management of Peking University in Beijing, Tsinghua University's School of Economics and Management in Beijing, and Groupe HEC, the leading French business school. He has been a visiting professor in the Faculty of Economics at Tokyo University and a distinguished scholar in residence at Washington University's John M. Olin School of Business.
Dr. Schmittlein's observations and research have often been featured in popular media outlets, including the ABC Evening News with Peter Jennings, Advertising Age, Adweek, Business 2.0, Business Week, China.com, Computerworld, Economist, Financial Times, Fortune, Los Angeles Times, NPR's Marketplace, New York Times, People's Daily Online, Philadelphia Inquirer, Reuters, U.S. News & World Report, USA Today, and Wall Street Journal.
Dr. Schmittlein is a member of the American Marketing Association, the American Statistical Association, and the Institute for Operations Research and the Management Sciences (INFORMS).